THAT GIRL: Jordana Kier & Alexandra Friedman, LOLA

By: Sheila Moeschen, IATG Senior EditorOctober 26, 2015


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Friends Alexandra Friedman and Jordana Kier feel strongly about empowering girls to feel healthy and positive about what goes in their bodies. The pair felt so passionately about it that they decided to tackle one of the most important and, sometimes, anxiety-causing frontiers: feminine care items. LOLA is the loving brainchild of Alex and Jordana’s mission to provide girls with tampons that are 100% natural. Made of cotton, these fab products are safe, healthy, biodegradable, and comfortable.

If that weren’t rad enough, LOLA offers a subscription service making it super easy for girls to get products they feel good about and that make them feel great.

“We’re really proud of opening up the conversation about what’s in products that girls are using,” says Alex. “We want to expand what we’re doing to be there for girls in all kinds of feminine health needs with a lot more products in the future.”




If you could describe yourself in one hashtag, what would it be?


Alex: #coffeebagelchinesefood


Jordana: #unibrow


Tell us about a girl in your life who rocks.


Alex: Jordana Kier. If not her, my sis.


Jordana: Alex Friedman. If not her, my sis.


What are you most proud of?


Alex: Making tampons cool. My Sunday crossword skills. My friends and family


Jordana: Pitching tampons to investors. Completing the NYC Triathlon, twice. My friends and family.


What piece of advice changed your life?


Alex: Take more risks.


Jordana: Why not?


What is one thing you love about yourself?


Alex: I’d go anywhere and eat anything once.


Jordana: Not being afraid to ask difficult questions.


What is the biggest risk you’ve ever taken and what did you learn from it?


Alex: Launching LOLA. Everything is less scary than you think it will be.


Jordana: Launching LOLA. You can plan all you want, but be open to changing the game plan if necessary.


Why are you THAT GIRL?


Alex: Because I like steering the ship.


Jordana: Because I’m confident in my abilities to succeed, no matter what.














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